Throughout the duration of Flex Community™ we have used a number of promotional tools to promote the project and recruit householders, including:

• Items in the monthly BWCE Newsletter (sent to members and anyone who subscribes)
• Direct email to local community and environmental organisations
• Social media posts (e.g. Facebook, Twitter, LinkedIn)
• Paid promotion via Facebook ads
• Flyers
• Engagement of BWCE Supporters to promote Flex Community™ via word of mouth

A web page is a vital tool for explaining your flexibility project.

You need to have a way for visitors to express an interest in the project so you can take them on the next stage of the journey. We used an embedded Expression of Interest form for this.

A short video is a visual way of getting information over in a short space of time.  Our video animation produced by If Not Now Digital is less than 90 seconds.

Frequently Asked Questions are useful for covering a range of issues in a relatively accessible format. FAQs can also be added to any time a new question comes up.

An information session can either be face-to-face in a community venue or online via Zoom. This provides an opportunity for potential participants to receive a presentation and ask any questions. Information sessions can either be small and informal or larger but with opportunities for participants to break into small groups to discuss issues and come up with questions.